Partnership in Pharmaceutical Industry Post Covid: Collaboration and Competition Relationship
Time: 2:30 pm - 3:00 pm
Date: 26 April 2023
Covid 19 pandemic changed the dynamics of pharmaceutical companies and how they operate. It facilitated the research-based alliances and changed the perception toward partnership in the industry. The need for collaboration between competitors obligated companies to maintain the balance between collaboration and competition. The distribution of new molecules in different countries and region requires new… Read more »
Making PharmaceuticalsSynopsis
Covid 19 pandemic changed the dynamics of pharmaceutical companies and how they operate. It facilitated the research-based alliances and changed the perception toward partnership in the industry. The need for collaboration between competitors obligated companies to maintain the balance between collaboration and competition. The distribution of new molecules in different countries and region requires new levels of engagement, mainly in emerging economies. Pharmaceutical companies are seeking to conduct partnership with local partners in different regions to minimise the cost of distribution. The partnership between companies can be assessed to create many opportunities for competitive learning between partners.
Speakers
Dr Radi Haloub Associate Professor: Biotech and Pharmaceutical Management - University College London - UCL
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